Leading the development and creation of integrated advertising campaign strategy and content, the Assistant Director of Marketing – Campaign Management reports to the Director of Marketing and Sales. Responsible for external advertising including: media planning, media mix modeling, audience targeting, content creation, and reporting for campaigns supporting SFMOMA’s exhibitions, events, and institutional initiatives.
Partners with Curatorial, Visitor Experience, Membership, Development, Education, Special Events teams to provide marketing strategy as needed.
The position assumes primary responsibility for the following:
Oversee agency relationships in order to produce campaigns that are high in quality and efficiency. Manage asset production, with support from Marketing Project Coordinator and lead the campaign reporting.
Manage in-house advertising campaigns. This includes but is not limited to: paid social, programmatic digital, paid search grant (SEM and SEO), out-of-home, direct mail, and all other vendors/partners.
Directly supervise the Marketing Project Coordinator, supporting and prioritizing workload. Coach, mentor, and develop team marketing skills and internal proficiency.
Budget: create and track marketing budgets for all paid media.
Serve as the primary liaison with Design team, working with close support from Marketing Project Coordinator, to ensure project completion. This includes driving the creative brief process and securing approvals through internal and external stakeholders.
Partner with Web and IT teams in order to drive content for key web pages, including Homepage, Exhibitions, Visit, Ticketing, and more, as needed.
Develop and maintain close working relationships with media partners and internal colleagues to extend and amplify museum’s promotional strategy. Includes identifying and recommending cost effective advertising opportunities, and the negotiation of rates and partnerships.
Oversee Google Analytics platform with implementation support from IT and Web teams. Proactively collaborate with internal colleagues to ensure web reporting needs are met.
Utilize and implement Google Tag Manager tools for campaign reporting by partnering with IT, Web, and Agency partners.
Own web testing tool to drive ideation for web optimization and efficiencies and lead a working group that includes representatives from Marketing, Web, Design, and Editorial.
Secure advertising Image Rights with support from the Marketing Project Coordinator. Work in collaboration with Collections Information Access & Curatorial departments, establish necessary arrangements with artists/estates, ensuring that contractual obligations are met and institutional relationships are maintained.
Partner with internal colleagues to ensure funding & sponsor recognition is properly attributed, with the support of the Marketing Project Coordinator.
Manage institutional signage, including external and internal signage such as digital, print, elevator, etc., with the support of the Marketing Project Coordinator.
Oversee institution’s on-site digital marketing screens, with support from Marketing Project Coordinator, including production of content.
Proactively seek out opportunities and tools to support and enhance the marketing efforts of the museum.
Participate in ongoing strategy sessions with ER leadership and external agencies.
Education & Training
Completion of B.A. degree with focus on Marketing, Advertising, Business or related area of study preferred.
Minimum of 6-7 years of related experience, in consumer marketing, promotions and advertising. SEM/SEO experience a plus. Previous marketing and non-profit experience required; experience working within a museum or other visual arts organization preferred.
Desired Skills & Abilities
Candidate loves a challenge; has initiative, imagination, and a sense of humor; has a love of art and genuine inclination toward audience advocacy. Must be deadline driven with strong attention to detail. Ability to juggle and prioritize multiple tasks and effectively deal with different personality types required. Familiarity with Tessitura system a plus.
Strong writing and editing skills with proven success writing marketing copy that drives results.
Experience managing paid media budgets.
Proactive, strategic thinker and problem-solver.
Ability to think creatively and strategize ideas that align with SFMOMA’s strategic plan.
Well-organized, detail-oriented and able to manage multiple projects and priorities simultaneously.
Client service and results oriented.
Superb oral and written communication skills.
Strong interpersonal skills; a desire and ability to cultivate and maintain effective relationships with internal stakeholders, vendors and outside partners.
Strong work ethic, with flexibility and willingness to get the job done.
Conducts business in a fast-paced environment.
Excellent analytical skills and ability to use data to measure results.
Proficient in Office products including PowerPoint, Word, Excel. Must be fluent in Google Analytics.
Physical Demands: Combination of sedentary and active work.
Special Environmental Factors: Close office setting.
SFMOMA is an equal opportunity employer committed to diversity.
The San Francisco Museum of Modern Art is the largest museum of modern and contemporary art in the United States and a thriving cultural center for the Bay Area. We believe the art of our time is vital and share it with passion and purpose, and that art and the creative process can open minds and help build a better world. For that reason, we assemble unparalleled collections, create exhilarating exhibitions, and develop engaging public programs that connect with our community. Our remarkable collection of painting, sculpture, photography, architecture, design, and media arts is housed in an LEED Gold-certified building designed by the global architects Snøhetta and Mario Botta. In addition to our seven gallery floors, we offer 45,000 square feet of free, art-filled public space open to all. We are making SFMOMA a magnet for contemporary art and for the audiences who will engage with it.