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The Princeton University Art Museum, one of the nation’s preeminent cultural organizations in an academic setting, seeks a Manager of Marketing and Public Relations who thrives on working in a collaborative, fast-paced, deadline-driven environment, has extraordinary interpersonal and communications skills, and is committed to excellence. The Manager of Marketing and Public Relations works as part of a team that supports an exceptional exhibition program, dynamic collections galleries, and a variety of educational programs, activities, and events for a diverse audience that includes University students and faculty, members of the local community, public school students, and visitors from around the world. Reporting to the Associate Director for Publishing and Communications, the Manager of Marketing and Public Relations works closely with editors and graphic designers as well as with clients from across the Museum, including curators, educators, fundraising professionals, retailers, and others. S/he also supervises two part-time employees—a Marketing and Public Relations Coordinator and a Digital Marketing Specialist.
A major new building project to be designed by Sir David Adjaye was announced in September 2018, with planning and construction anticipated to occur over the next five years. This is thus an exceptionally exciting and dynamic time in the Museum’s history that requires a communications specialist equal to this opportunity.
Responsibilities
The successful candidate will be responsible for developing and implementing an institutional marketing and publicity strategy that utilizes technology in the most effective ways to expand audiences and keep them informed; preparing and disseminating Museum-related news and web-based communications; cultivating relationships with media professionals; producing exhibition-related publicity and advertising; managing the Museum’s social media strategy; and serving as a liaison with communications professionals across campus and the wider community.
Develop and implement institutional marketing and public relations strategies.
Write press releases, fact sheets, and talking points in support of Museum exhibitions, programs, and other initiatives.
Manage content for the Museum website, including calendar listings, news stories, feature stories, and events information; push content to the University website and other local and regional listings.
In collaboration with Museum colleagues, develop and manage robust social media strategies.
Work closely with a variety of clients in the Museum and with outside contractors.
Communicate frequently with staff members from other departments to understand the substantive, interpretive, and informational goals of exhibitions, publications, public programs, and other projects and to create appropriate communications for and about them.
Partner with Princeton University’s Office of Communications to promote the Museum’s activities and raise the Museum’s profile across campus and in University communications.
Hire and supervise outside contractors (e.g. writers, publicists, photographers, videographers) to assure a quality product and maintain demanding deadlines.
Work in collaboration with Museum colleagues to develop and implement strategies to grow Museum audiences and keep them informed.
Serve as the primary Museum contact with media representatives.
Develop multiyear project budgets for promoting exhibitions and other programs.
Serve on various interdepartmental committees and task forces as assigned.
Supervise part-time Marketing and Public Relations Coordinator and Digital Marketing Specialist.
Requirements
B.A. in a related field is required; advanced degree in art history or a related field is preferred.
A minimum of 5-7 years of direct related experience in marketing and/or public relations.
Ability to work collaboratively under near-constant deadline pressures.
Excellent organizational, interpersonal, and verbal and written communication skills.
Strong project management skills; the ability to see projects through from concept through delivery.
Excellent computer skills; experience with web editing (e.g.Drupal), e-mail services (MailChimp and/or Constant Contact), and Google Analytics a plus.
Experience working in museums and/or cultural institutions is preferred.
How to Apply
Interested candidates must apply online. To apply, please go to Manager of Marketing and Public Relations and post to requisition 2018-9553.
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Posted on December 28