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The E-Commerce Operations and Content Assistant, a critical and collaborative role within the Retail department, is responsible for the content displayed in the Philadelphia Museum of Art’s online store and the optimization of the customer experience. The main objective of the position is to maintain the website design aesthetic, improve the quality of visual and written product presentation, and drive traffic to the site in order to increase web sales.
Responsibilities
Provide detailed product specifications (dimensions, materials, etc.) for the online store.
Coordinate the online store’s taxonomy; utilize rich keywords for SEO effectiveness.
Create categories of merchandise for marketing campaigns and update product information to support the site.
Merchandise the site with themes and events related to the overall retail offering and museum calendar, frequently refreshing content.
Create and upload home page banners and graphic assets used on the site; work collaboratively with the Museum’s editorial, graphics, and website teams to ensure content coordination and program synergy.
Set up and assist with promotions for the online store.
Code products in the POS system; manage discounts and customer types, including Membership.
Produce reports concerning e-commerce sales and trends.
Provide direction for product image creation and photo shoots.
Respond to customer feedback.
Work closely with the merchandising and operations teams within Retail, providing assets for email, search, social media, and other retail marketing campaigns.
Partner with the entire retail management team in the accomplishment of department goals.
Actively participate in weekly merchandising meetings, store meetings and training sessions.
Complete special projects and assignments as requested.
Provide store support when needed and through peak seasons.
Requirements
BA or BFA degree
Excellent writing skills and attention to detail, previous experience following style guides for web copy and image creation desired.
Experience with Adobe Creative Cloud, including Photoshop, Dreamweaver, and InDesign preferred. Proficiency in HTML and CSS a plus.
Interest in e-commerce strategy, web-optimized design, online content creation, digital marketing, and online merchandising.
Clear communication skills to share process, design, copy writing, imaging, and marketing knowledge and vision with the entire Retail Department.
Team player who works well with others and shows courtesy and respect to colleagues.
Ability to lift and carry at least 20 pounds.
Must be available to work a flexible schedule including weekends, evenings and holidays as needed.
How to Apply
Interested candidates may apply via the online application.
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Posted on December 10