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New York City Ballet (NYCB) is seeking a strong writer/editor for the position of Manager, Editorial & Social Media to join a fast-paced digital team within the Company’s Marketing & Media department. Position will play a key role in supporting the marketing goals of NYCB, helping to shape the editorial & social strategy across all of NYCB’s platforms to further the institutional brand and promote the Company’s annual Lincoln Center season, as well as touring activities nationally and internationally. The position will work closely with all members of the department to contribute to cultivating and engaging audiences, and meeting revenue goals.
Responsibilities
Work in tandem with the Director, Digital Content & Development in the creation and execution of an annual editorial strategy for NYCB’s website (nycballet.com), social media platforms (currently Instagram, Facebook, Twitter, YouTube, Vimeo,) City Ballet The Podcast, and e-newsletter/zine to communicate Company narratives, promote seasonal activities, deepen the engagement of existing patrons/followers, and develop new patrons/followers
Steward the creation, as both writer and editor, of all content required for editorial efforts including writing, art/photography selection, and production trafficking; leveraging the work of internal and freelance writers and photographers, following the lead of the Director, Creative Services on all visual and design needs
Serve as editor of the Company’s e-newsletter/zine
Oversee, in tandem with the Coordinator, Social Media, the building of annual social media content calendar, and the creation and timely roll-out of all social content.
Coordinate the scheduling and distribution of written content across the nycballet.com homepage with the Manager, Digital Projects
Build and maintain subject matter knowledge in all facets of the organization, including company history, artists, and programming/repertory
Work within the digital team, other Marketing & Media teams, and internal clients to develop storytelling across all platforms via a quarterly cross-departmental editorial meeting
Ensure that all materials meet the highest standards of excellence and comply with NYCB’s style, branding and messaging goals and policies.
Maintain an up-to-date working knowledge of email deployment platform
Support the Manager, Digital Projects to QA season builds and on sales, upgrades, and new project launches, ensuring that NYCB business rules are being followed
Serve as department proofreader
Maintain an organized archive of work/assets for future reference
Assist with other department activities as needed
Requirements
Bachelor’s degree and a minimum of 2+ years’ overseeing digital editorial operations
Experience managing social media platforms
Extensive editorial experience, including writing (feature, copy, social), copyediting, and proofreading with ability to compose in own voice, as well as that of brand
Proven track record of successfully managing staff and freelancers
Proficient in MS Office, Adobe Photoshop a plus
Organized, detail oriented, and deadline driven
Reliable self-starter with the ability to work both independently and cooperatively as part of a team
Strong customer service skills in working with internal clients/stakeholders
A demonstrated interest in the arts/culture a must, ballet and/or in NYCB a plus
Ability and willingness to work occasional evenings and weekends
How to Apply
Please send resume with cover and a variety of writing sample/s, by email only, to BalletHR@nycballet.com with “Manager, Editorial & Social Media” in the subject line.
New York City Ballet is an Equal Opportunity Employer.
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Posted on September 27