Social Media Manager

LACMA

The Social Media Manager guides and measures social media strategies that drive engagement and participation via the museum’s various social channels, with emphasis on Facebook, Twitter, Instagram, Tumblr, and Snapchat.

Responsibilities
  • Acts as a voice for the Museum, crafting content that highlights inclusiveness and threads together institutional priorities

  • Evaluates LACMA’s current social media practices and advises on improved strategy and content

  • Strategizes the dissemination of long and short-lead stories across all social media platforms

  • Cultivates relationships and gathers information across the Museum to help enrich and diversify LACMA’s voice and reach

  • Monitors social media discussions and responds on behalf of the Museum

  • Continues to grow and diversify the Museum’s base of fans and followers

  • Creates compelling content and manages social campaigns that encourage dialogue

  • Responds to customer service inquiries

  • Ensures LACMA is utilizing social media channels that can help grow the Museum’s online community

  • Works closely with marketing and membership teams to meet quantifiable growth goals in the following areas through social media campaigns: email capture, ticket sales, donations, membership activation

  • Monitors the impact of social media programs through increased dialogue, click-throughs, attendance and varied conversion rates

  • Analyzes, reviews and reports on effectiveness of campaigns

  • Creates strategies for soft leads/email capture

  • Translates metrics to actual insights gained from social media monitoring to help inform marketing, communications, guest services and other key Museum departments

  • Performs other duties or special projects as assigned

  • Maintains regular and reliable attendance

Requirements
  • Bachelor’s degree in Marketing or related field

  • 4 years of experience in social media, marketing, web and digital or related fields

  • An understanding of marketing strategies, as well as an understanding of the arts and the Los Angeles arts community is required

  • Bilingual (English and Spanish) is preferred

ACCOUNTABILITY

Makes decisions on moderately complex issues

Work results may impact quality and/or workflow of more than one work group

Work is periodically reviewed for appropriate technical judgment, overall quality and efficiency

COMMUNICATION/COLLABORATION

Contacts include various functional areas of the Museum and external contacts

Develops cross-functional partnerships and initiates new and productive internal and external alliances

Builds consensus, encourages two-way feedback and acknowledges contributions of others

Assesses internal and external needs and recommends options to meet those needs

PROBLEM SOLVING/INNOVATION

Solves a variety of problems of moderate scope and complexity

Guided by prescribed/generally accepted technical standards, practices and/or policies

LEADERSHIP

May periodically provide leadership and/or guidance to colleagues

How to Apply

Please submit your resume & cover letter.

Apply
Posted on April 29