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The Social Media Manager guides and measures social media strategies that drive engagement and participation via the museum’s various social channels, with emphasis on Facebook, Twitter, Instagram, Tumblr, and Snapchat.
Responsibilities
Acts as a voice for the Museum, crafting content that highlights inclusiveness and threads together institutional priorities
Evaluates LACMA’s current social media practices and advises on improved strategy and content
Strategizes the dissemination of long and short-lead stories across all social media platforms
Cultivates relationships and gathers information across the Museum to help enrich and diversify LACMA’s voice and reach
Monitors social media discussions and responds on behalf of the Museum
Continues to grow and diversify the Museum’s base of fans and followers
Creates compelling content and manages social campaigns that encourage dialogue
Responds to customer service inquiries
Ensures LACMA is utilizing social media channels that can help grow the Museum’s online community
Works closely with marketing and membership teams to meet quantifiable growth goals in the following areas through social media campaigns: email capture, ticket sales, donations, membership activation
Monitors the impact of social media programs through increased dialogue, click-throughs, attendance and varied conversion rates
Analyzes, reviews and reports on effectiveness of campaigns
Creates strategies for soft leads/email capture
Translates metrics to actual insights gained from social media monitoring to help inform marketing, communications, guest services and other key Museum departments
Performs other duties or special projects as assigned
Maintains regular and reliable attendance
Requirements
Bachelor’s degree in Marketing or related field
4 years of experience in social media, marketing, web and digital or related fields
An understanding of marketing strategies, as well as an understanding of the arts and the Los Angeles arts community is required
Bilingual (English and Spanish) is preferred
ACCOUNTABILITY
Makes decisions on moderately complex issues
Work results may impact quality and/or workflow of more than one work group
Work is periodically reviewed for appropriate technical judgment, overall quality and efficiency
COMMUNICATION/COLLABORATION
Contacts include various functional areas of the Museum and external contacts
Develops cross-functional partnerships and initiates new and productive internal and external alliances
Builds consensus, encourages two-way feedback and acknowledges contributions of others
Assesses internal and external needs and recommends options to meet those needs
PROBLEM SOLVING/INNOVATION
Solves a variety of problems of moderate scope and complexity
Guided by prescribed/generally accepted technical standards, practices and/or policies
LEADERSHIP
May periodically provide leadership and/or guidance to colleagues