The Director of Marketing & Communications will work closely with the Executive Director to refine and strengthen the institutional identity, image and branding. The individual’s primary responsibilities include:

Develop Pratt’s marketing year-round plan, including digital and print strategies designed to promote Pratt’s class offerings, with particular emphasis on student retention and new students outreach.

Optimize key metrics and indicators related to digital advertising and paid promotional efforts.

Manage Pratt’s digital footprint, including website and social media platforms while maintaining brand messages and ensuring content optimization.

Leverage web analytic tools to identify trends and drive web updates as needed.

Work closely with Pratt’s Studio Managers to identify and communicate class opportunities and art events

Create and manage the Marketing and Events budget.

Supervise the editorial and visual production of Pratt’s magazine (7 editions per year).

Supervise two paid staff members (Marketing Manager / Community Events Coordinator).

Develop and implement Pratt’ community events and outreach strategy, including paid and community events.

Create PR and media opportunities for Pratt’s brand and activities.

Support the Development team in Pratt’s year-round fundraising efforts.

Supervise web, advertising and graphic design agencies and other vendor partners.

Bachelor’s degree in related field, or equivalent experience

3+ years of experience in arts marketing, communications, or related field, preferably for nonprofit organizations

Strong oral communication, written language and project management skills

Social media savvy and expertise in digital communications

Proven success in strategic planning, implementation, and evaluation

Ability to produce high quality content under deadlines

Detail oriented with strong editing skills and a critical eye

Exemplary computer and internet skills

Ability to work with a wide range of people at the grassroots, corporate and high end patron level

DESIRED QUALITIES:

3+ years of experience in non-profit arts or arts education

Passion for arts education and cultivation of artists

Demonstrated commitment to diversity, equity and inclusion

Ability to build and mobilize social capital in support of creative communities

Natural inclination toward cooperation, collaboration, and partnership

Ability to be effective independently and as a member of a team

High tolerance for ambiguity; willingness to navigate a complex work environment and build efficient systems and procedures

Positive, can-do attitude and a sense of humor

COMPENSATION

$55-65K annual salary range DOE + medical, dental, long-term disability, and paid vacation.

Employee-paid short-term disability and retirement programs are provided, but optional. Also includes generous in-kind benefits in the form of class registrations and studio access.