Graphic & Web Designer

The Horticultural Society of New York

The Horticultural Society of New York (THe Hort) is looking for an experienced Graphic & Web Designer who will bring fresh and unique ideas – someone who will help grow our marketing and branding efforts in the years to come. Reporting to the Deputy Director, the individual will have solid knowledge of taking a project from concept through production. All candidates must be proficient in Adobe Creative Suite (Photoshop, Illustrator, and InDesign) and have strong capabilities with WordPress and proficiency in, or the desire to learn, digital video production. This person is a self-starter who would enjoy working in a non-profit organization atmosphere. Digital portfolio submission of design work required for all applicants.

Responsibilities
  • Conceptualize and visualize marketing campaigns and partner materials

  • Design graphics for social media, emails, landing pages, digital ads, and more

  • Design marketing materials such as flyers, newsletters, posters, brochures, and other promotional materials that adhere to comprehensive and detailed brand standards

  • Act as brand gatekeeper, organizing and disseminating logos, photos, videos and other materials when needed and ensuring all materials are used properly and in line with brand guidelines

  • Create concepts and layouts based on knowledge of design principles and elevated aesthetics

  • Think proactively about tools, resources, and strategies that can elevate our brand

  • Manage website

  • Act as key point of contact to format and post all website content that comes to them from various internal streams

  • Create pages for special events, programs and new initiatives

  • Streamline navigation and revamp pages using templates and other knowledge that draws from experience and best practices

  • Act proactively to identify potential downstream impacts of website tweaks and track analytics to properly measure our strategies and tactics

  • Occasionally attend public programs and events for marketing purposes

Requirements
  • Bachelor’s degree in Graphic Design, or appropriate field and at least 3+ years of experience

  • Strong knowledge of Adobe Creative Cloud (specifically InDesign, Photoshop and Illustrator), MS Outlook, and WordPress

  • Working knowledge of online marketing automation software (Constant Contact)

  • Experience with web publishing/graphic design, and social media marketing

  • A can-do attitude with a hands on approach to problem solving

  • Excellent written and verbal communication skills

  • Keen eye and attention to detail

  • Ability to work individually on a project or in a team environment

  • Superior project management skills

  • Sense of urgency and pro-activeness

How to Apply

In order to be considered, send cover letter, resume, salary requirements, and digital portfolio to George Pisegna at gpisegna@thehort.org. Include “Graphic & Web Designer” in subject line of email. No phone calls please.

Contact
Posted on April 8