The High Line is both a nonprofit organization and a public park on the West Side of Manhattan. Through our work with communities on and off the High Line, we’re devoted to re-imagining public spaces to create connected, healthy neighborhoods and cities.
Built on a historic, elevated rail line, the High Line was always intended to be more than a park. You can walk through the gardens, view art, experience a performance, enjoy food or beverage, or connect with friends and neighbors—all while enjoying a unique perspective of New York City.
Nearly 100% of our annual budget comes through donations. The High Line is owned by the City of New York and we operate under a license agreement with NYC Parks.
The digital content coordinator is a key member of the marketing and communications department, which is a part of the advancement team at the High Line. The candidate should be creative and have an innovative, “social first” mindset. They will be responsible for growing the High Line’s social media presence to increase brand awareness and generate revenue through memberships, donations, and other forms of support.
This candidate will work across departments to develop integrated content for the High Line’s social platforms and email marketing and fundraising. They will use text, video, and photographic content to engage and grow the High Line’s audience.
This is a full-time, non-exempt position that reports to the Senior Director of Marketing and Communications and is part of the wider advancement team.