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ABOUT THE BUFFALO AKG ART MUSEUM
Founded in 1862 as the Buffalo Fine Arts Academy, the Buffalo AKG Art Museum is the sixth-oldest art museum in the United States and one of the oldest anywhere dedicated to modern and contemporary art. As one of the most prominent cultural institutions in Western New York, the Buffalo AKG serves tens of thousands of students, families, tourists, and art lovers each year.
In 2019, the museum broke ground on a transformative campus development and expansion project and is set to reopen in 2023. At the same time, the museum has been engaged in a wholesale reevaluation of its institutional identity, with a particular focus on making the Buffalo AKG a more inclusive, diverse, equitable, and accessible institution.
POSITION SUMMARY:
The Digital Content Manager oversees the online dissemination of information about the museum’s exhibitions, programs, events, history, campus, and collection. Working with colleagues across the institution, the Digital Content Manager also plays a key strategic and advisory role in all digital and multimedia projects undertaken by the museum, helping marshal resources and ensure the success of these efforts.
Responsibilities
CORE RESPONSIBILITIES:
Manages the website
Fields requests for new web pages and other website updates
Updates website using a Drupal content management system
Plans and oversees website redesign and rebranding efforts, including budgeting, vendor selection, and project management
Works closely with Imaging and Visual Resources and Curatorial departments to ensure collection information and images are presented properly and back-end functions are well-integrated
Works with website maintenance vendor on bugs, enhancements, and quarterly security updates
Analyzes and reports data
Plays a key role on the social media team
Participates in monthly social media planning
Helps create and maintain schedules for social media campaigns for exhibitions and other initiatives
Helps write, edit, and schedule organic and paid social media posts
Fields requests for social media posts and campaigns
Analyzes and reports data
Manages email marketing communications
Fields requests for institutional emails
Creates and maintains optimal schedule for email communications to various audiences
Writes, edits, and schedules/sends emails
Collaborates with various departments to upload special contact lists for targeted emails and ensure subscriber preferences are reflected across all internal databases
Analyzes and reports data
Manages other digital and multimedia projects
Solicits and fields ideas for digital and multimedia projects
Evaluates project ideas for feasibility and fit within overall multimedia calendar
Creates and maintains produced video menu and processes
Assists in managing Multimedia Producer’s schedule and workflow for select projects
Manages museum’s YouTube account
Analyzes and reports data
Plays a key role on the digital signage team
Fields requests for updates to digital signage across the campus
Creates and edits content
Assists in scheduling and updating content using content management system
Requirements
KNOWLEDGE SKILLS & ABILITIES:
Education and Experience:
Three to five years of applicable experience required
Work samples required
Some weekends, evenings, and travel required
College degree desirable but not required
Skills/Abilities/Competencies:
Excellent judgment
Ability to develop, maintain, and continually update the museum’s approach to digital projects in consultation with the Director of Communications and Community Engagement
Ability to assess staff requests and their overall fit within the museum’s approach to digital projects
Impeccable project management, writing, and editorial skills
Proven ability to create and adhere to schedules and budgets
Ability to solicit and edit content from colleagues and sources across the museum
Ability to write compelling copy and maintain institutional voice
Strong knowledge of the rapidly changing digital landscape
Ability to complete, interpret, and present research
Ability to develop strategic guidelines and best practices
Ability to research, recommend, and supervise vendors
Ability to gather and interpret complex data sets
Additional requirements
Understanding of museum practices with regard to digital projects, content creation, and content management
Desire to participate in the larger field of museum practices through conferences and meetings with colleagues at peer institutions
Please note this is an in-person position.