Audience Engagement Strategy

• In partnership with the Deputy Director, Public Engagement & Membership, implement a comprehensive audience engagement strategy that expands participation and builds lasting relationships with current and prospective visitors.

Membership

• In coordination with the Deputy Director, Public Engagement and Partnerships, develop and manage the museum’s membership program, including acquisition, retention, renewal, stewardship, and upgrades.

• Develop innovative membership benefits and experiences that increase value and member satisfaction.

• Establish annual membership goals, budgets, and performance metrics.

• Analyze membership data to identify growth opportunities and improve retention strategies.

• Collaborate cross-departmentally to strengthen the membership program.

Visitor Experience

• Partner with the Visitor Experience staff to ensure welcoming, accessible, and engaging visitor experiences.

• Evaluate the visitor journey from pre-visit through post-visit engagement.

• Develop initiatives that increase visitor satisfaction, repeat visitation, and positive community perception.

• Incorporate visitor feedback into operational improvements.

Marketing & Communications Collaboration

• Work closely with the Marketing and Communications staff to develop campaigns that increase attendance and membership.

• Ensure messaging reflects audience insights and institutional priorities.

• Support digital engagement initiatives, email marketing, social media strategies, and audience segmentation.

Data & Evaluation

• Establish and share key performance indicators (KPIs) for audience growth, engagement, and membership.

• Analyze attendance, membership, visitor satisfaction, and engagement metrics.

• Prepare reports and recommendations for senior leadership.

• Bachelor’s degree or equivalent experience required; advanced degree preferred.

• 6–8 years of experience in visitor services, audience engagement, membership, or related fields.

• Experience developing or improving operational systems and workflows.

• Working knowledge of CRM systems and experience managing constituent data and records.

• Strong project management and execution skills.

• Ability to use and present data to inform operational decisions.

• Experience working collaboratively across departments and teams.

• Strong communication, organizational, and problem-solving skills.