Marketing

• Develop compelling and strategic content for external marketing purposes, including but not limited to print and digital marketing, press releases, advertising, email marketing, and website

• Develop strategy, pitch creative concepts and draft all content for Museum’s social media platforms, including Facebook, Instagram, Twitter, YouTube, and LinkedIn. Create and maintain a comprehensive editorial calendar for effective promotion of HRM exhibitions, public programs and events; identify cross-promotion opportunities; cultivate relationships with social media influencers; and stay abreast of social trends and museum-related topics

• Use social media marketing tools to uphold the HRM brand and expand its visibility

Setting key performance indicators (KPIs) for social media campaigns and measuring a campaign’s performance

• Develop channel‐specific, timely content and campaigns to support editorial calendar for Instagram, Facebook, Twitter, YouTube, LinkedIn, and Snapchat appropriately maintaining the brand voice across platforms to engage followers

• Engage with staff cross-departmentally to develop relevant content topics to reach the HRM’s target audiences and engage new ones

• Draft and distribute all e-blasts, including weekly e-newsletters, event promotions, funding campaigns, and others as needed

• Measure and analyze marketing initiatives, promotions, and campaign results, optimizing and adjusting tactics as needed to achieve goals

• Manage the selection, placement and trafficking of digital and print advertising; work with the Museum’s media consulting firm to manage Google Adwords grant

• Collaborate with Advancement team to create effective digital strategies and content for donor solicitation, including Annual Fund, Gala, and other campaigns and fundraising events

• Coordinating photography for events and general marketing purposes

Press Outreach

• Work with Deputy Director to create and execute a public relations strategy that will increase press coverage on a local, regional, and national level and help build meaningful relationships with targeted leaders in the media

• Draft press releases, news alerts, and pitches for special events, exhibitions, and initiatives and coordinate press previews

• Serve as the primary liaison with the media, responding to inquiries and connecting media to appropriate staff in a timely manner

• Maintain and update media contact lists and create catalog of press coverage

• Managing calendar listings

Qualifications

• 3+ years marketing and communications experience in a fast-paced, goal-driven environment

• Bachelor’s degree in Marketing, Communications, Museum Studies, or equivalent

• Excellent written and verbal communications skills; superb attention to detail

• Strong photography skills

• Proven success in developing creative marketing tactics to achieve measurable goals

• Effective project manager, who is highly organized and proactive, with the ability to take initiative and manage multiple tasks and projects and meet deadlines

• A working understanding of media planning and placement

• Proficiency in the Microsoft Office Suite, Photoshop, InDesign, Mailchimp, Hootsuite or similar scheduling tools; iMovie and similar media tools

• Nonprofit or museum experience a plus

• Ability to work after hour events as needed

The Hudson River Museum is one of the preeminent cultural institutions in Westchester County and the New York Metropolitan area. Situated on the banks of the Hudson River in Yonkers, New York, the HRM’s mission is to engage, inspire, and connect diverse communities through the power of the arts, sciences, and history.

The Museum offers engaging experiences for nearly every age and interest, with an ever-growing collection of American art; dynamic exhibitions that range from notable nineteenth-century paintings to contemporary art installations; Glenview, an 1877 house on the National Register of Historic Places; a state-of-the-art Planetarium; an environmental teaching gallery; and an outdoor Amphitheater. The Museum is dedicated to collecting, preserving, exhibiting, and interpreting these multidisciplinary offerings, which are complemented by an array of public programs that encourage creative expression, collaboration, and artistic and scientific discovery.