Marketing and Communications Associate

Art Dealers Association of America

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Reporting to the Executive Director, and working closely with the Member Services Coordinator and the PR Firm, the Marketing and Communications Associate will play an important role in helping achieve ADAA’s objectives through strategic marketing and communications initiatives.

Responsibilities

Responsibilities:

  • Build a strategy to grow ADAA’s audience as well as

    engagement across social media channels;
    
  • Write posts for all ADAA’s social media channels;

  • Produce Gallery Chat interviews;

  • Liaise with Members to gather content ideas for posts;

  • Maintain brand (ADAA) and sub-brands (Foundation, Art

    Show, etc.) identities by: 
    
    Working with the PR firm to develop a narrative brief that 
    
    focuses on a few facets of the ADAA 
    
    brand that are important to highlight during the annual 
    
    cycle to accomplish broader institutional 
    
    goals;
    
    Working with the PR firm to develop a narrative brief 
    
    around The Art Show and Foundation;
    

    Managing co-branding opportunities with partners and

    sponsors.

  • Develop and manage ADAA’s brand style guide, templates,

    and usage rules;
    
  • Help develop marketing assets and originate campaign

    ideas; 
    
  • Produce general member updates (quarterly newsletters,

    monthly Gallery Guides, Member Meeting announcements, 
    
    etc.);
    
  • Under the guidance of the Executive Director, produce

    legislative and legal updates that impact  
    
    Members’ businesses;
    
  • Develop concepts, budgets, and project manage all ADAA

    Promotional events including Gallery Walks,
    
    Gallery Selfie Day, ADAA On the Road, etc.
    
  • Work with Members to align their activity with the ADAA’s

    major communication initiatives;
    
  • Work with partners (other professional organizations and

    arts/education institutions) to drive traffic to Members and 
    
    their galleries;
    
  • Update the annual directory of Members;

  • Cultivate and maintain relationships with Vendor Affiliates

    and other sponsors;
    
  • Coordinate outreach and on-site management of tour

    groups at The Art Show;
    
  • Assist in producing and proofreading Art Show marketing

    materials and advertisements;
    
  • Supervise McCall Associates on ADAA cooperative

    advertising;
    
  • Liaise with PR firm to schedule meetings and set agendas;

  • Assist PR firm with research for press releases, proofread

    press releases before distribution.
    

General

  • Define key audiences and customize a CRM to leverage our

    market intelligence and build stronger relationships;
    
  • Manage and maintain the ADAA’s contact database;

  • Audit contact records to ensure the entire staff is

    maintaining data integrity;
    
  • Manage and maintain the ADAA public-facing website;

  • Work with Member Services Coordinator to refresh

    Member Packets on an annual basis;
    
  • Maintain 3rd party platforms used for web, email, and social

    media campaigns;
    
  • Report on Marketing and Public Relations efforts and

    results to Executive Director;
    
  • Maintain and manage an archive of marketing collateral

    (digital and print assets), core public relations
    
    material and press coverage.
    
Requirements
  • Models a professional way of working;

  • Passionate about arts and engaged in the art community;

  • Detailed oriented with strong writing and editing skills;

  • Ability to juggle multiple responsibilities and deadline under

    pressure;
    
  • Extremely organized and seeks ways to improve efficiency;

  • Positive Attitude - contributes to a professional and

    pleasant work environment.
    

Qualifications:

  • Bachelor’s degree;

  • 2 or more years of professional marketing and

    communications writing and editing experience;
    
  • Experience managing multiple social media accounts;

  • Experience with Adobe Suite, Canva, Mailchimp;

  • Experience with Microsoft Office Suite programs and

    Google Drive platforms.
    

A commitment to the ADAA’s mission and values is a key aspect of this position. This position operates in a professional office environment and employees are required to work during regular office hours from Monday through Friday, 9:30am to 5:30pm. Employees must also work extended hours at the Park Avenue Armory during The Art Show, as well as occasional extended hours for other special events. This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the ADAA. The ADAA is an equal opportunity employer. This is an in-person position. In the office, all staff are fully vaccinated and adhere to COVID-19 safety guidelines as laid out by the state of New York.

How to Apply

To apply:

Please submit your cover letter and resume to ADAAjobs@gmail.com with the subject line:

Your Name – Marketing and Communications Associate

Contact
Posted on April 18