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The Publicist plays an important role within The Shed’s Marketing & Communications team, which is charged with developing and driving local, national, and global visibility for The Shed and creating comprehensive campaigns to publicize all performances, exhibitions, programs, initiatives, and events. The Publicist reports to the Director of Communications and liaises with other members of the Marketing & Communications team to build awareness for The Shed’s multidisciplinary exhibitions and performances and develop strong relationships with media to foster a broad appreciation for The Shed’s artistic vision and programs. The ideal candidate will be someone who connects deeply with The Shed’s mission, is a creative, deadline-driven, detail-oriented self-starter who works collaboratively and efficiently with colleagues across multiple departments.
Responsibilities
Key responsibilities include, but are not limited to:
Work with the Director of Communications to devise and secure maximum coverage for The Shed’s programs and initiatives across a broad range of print, digital, and broadcast outlets and social media channels including leading and assisting on PR campaigns
Draft, coordinate, and distribute press materials include press releases, media alerts, pitch letters, fact sheets, presentations, and other communications materials for external and internal audiences including creating and managing press kits
Liaise closely with external PR agencies, artist publicists, and managers to maximize media coverage for specific performances, artists, and other initiatives
Assist with organizing events for press, including previews of exhibitions and performances, early-access viewings, building site visits, and media briefings
Provide relevant and informed media-related advice to artists and Shed staff including managing media opportunities
Oversee logistics of press photo/video shoots
Maintain digital assets for press in digital management platform and online press room
Contribute to the operation of the Shed’s communications department, including press ticketing, departmental calendar, media monitoring and reporting, maintaining an extensive, up-to-date contact database, and ensuring that all press queries are dealt with efficiently and in a timely manner
Requirements
Minimum four years of public relations, media relations, communications or journalism experience, ideally in an arts or nonprofit environment, agency or in-house
Excellent writing and communications skills
Understanding of the arts and culture landscape in NYC and a demonstrated personal interest in visual and performing arts
Proven ability to work in a fast-paced environment to deliver multiple projects in a timely manner
Keen attention to detail and strong strategic, organizational, and project management skills
Working knowledge of digital communications, emerging media platforms, and engaging key influencers with a developed network of media contacts across arts, entertainment and news media