What You’ll Do

Brand Identity & Visual Systems

Help define and evolve the EF Adventures visual language as a core part of our brand refresh

Build and refine design systems, guidelines, and rules that give the brand structure, scalability, and room to flex across touchpoints

Ensure consistency across the brand while enabling creative flexibility. You’ll be the person who knows where the guardrails are and when to push against them.

Campaign Storytelling & Concepting

Contribute to campaign ideation and creative concept development from the start

Shape how ideas come to life visually, carrying concepts from early exploration through final execution across campaigns, lead nurturing, and brand storytelling

Cross-Channel Creative Expression

Design across every stage of the customer journey, connecting strategic brand thinking with exceptional craft and execution

Stay sharp on design trends, competitors, and best practices–continuously raising the bar for EF Adventures’ visual presence

Create compelling website experiences and landing pages that balance brand storytelling with business goals to drive conversion

Develop visually compelling email experiences that reflect the brand’s design and messaging

Create content that is engaging and impactful for organic social and paid media

Creative Partnership

Work closely with copy, marketing, and product teams as an active creative collaborator to help shape integrated campaign ideas and storytelling systems from the start, not after the strategy is set

Collaborate with copywriters and fellow creatives to build a cohesive, elevated brand voice and visual identity together

What You Bring

7–10 years of professional design experience at an agency, design firm, or in-house creative team, with a portfolio showcasing strategic thinking, distinctive visual craft, and a breadth of work across brand, campaigns, and digital experiences.

Proven experience building or evolving a visual identity or design system in an early-stage or transformation environment–you’ve helped define what a brand becomes, not just how it looks day-to-day

Strong conceptual thinking: you generate and shape ideas, work from ambiguity, and help establish creative direction not just respond to it

The ability to influence visual language and brand expression at a strategic level, with the craft to bring it to life across every channel

Strong verbal and visual communication skills–you can articulate your design decisions, present creative concepts clearly, and bring stakeholders along on the thinking

Solid fluency in Figma and Adobe Creative Suite (After Effects and/or Premiere are a bonus). Your tools serve your ideas, not the other way around.

You embrace new tools and technologies, adapting quickly to evolving creative workflows and platforms

Comfort working in a fast-moving, lean, high-ownership environment where priorities shift and you help define the path forward

A genuine connection to travel, storytelling, and the EF Adventures mission

A keen eye for detail–you catch the inconsistencies others miss, and you finish what you start

Bonus: Experience with AI tools and scalable content systems or workflows