Social Media Manager

David Zwirner

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The Social Media Manager is responsible for leading David Zwirner and David Zwirner Books’ social media program, managing a team of internal and external social media contributors and experts.

Reporting to the Digital Editorial Director, this role is responsible for guiding the strategic planning of objectives, goals and implementing strategies and related content across all channels.


Channel Leadership

  • Set vision for and lead best-in-class content and strategy in all key social channels for David Zwirner and David Zwirner Books to drive awareness, traffic, and engagement both online and off

  • Develop and execute campaigns and related content across all social channels (both paid and organic) in partnership with Creative, Marketing, Online Sales & Digital Editorial teams

  • Develop campaigns, tactics, content, partnerships, and tools that help achieve Brand, Marketing, and Sales objectives

  • Determine the best practices and campaign rollout for social aspects of the Marketing X-Channel Global Calendar

  • Direct and manage analytics and performance tracking; report on relevant KPIs to key stakeholders

  • Provide strategic guidance and actionable ideas to serve all our digital audiences; increasing engagement, page views, sales and unique visitors/month

Execution and Management

  • Manage in-house social media experts and external contributors; partner with Research, Creative, Marketing and Online Sales peers to execute vision and content strategies

  • Lead the end-to-end production, creation and sourcing of content for all social brand channels including photography, video, and text

  • Ensure all content strategies are timely, thoughtful, and goal-aligned and that all posts are accurate, punctual, on budget and on brand

  • Forecast, track, and actualize budgets for tools, partnership and creative / content related to organic social channels

  • Continually drive creative experimentation, storytelling innovation and new customer experiences

  • Identify art, design, community and influencer trends and insights to inform the creation of content that will engage at scale

  • BA or Masters degree in Art History or Communications preferred

  • 5-7+ years experience working in social media in a related field

  • Highly creative - ability to create simple but compelling content (videos, images & words)

  • Project and team management - can handle multiple projects and deadlines concurrently, motivating and organizing a team of direct reports and peers on creative campaigns

  • Extremely passionate and knowledgeable about contemporary art

  • Excellent communication, collaboration, and planning skills with meticulous attention to detail

  • Passion, energy, and enthusiasm for social media. Detailed knowledge and expertise around all social platforms with significant contacts at all major platforms

  • A passion for working in a fast-paced environment with high level of teamwork

  • Deep ability to collect, analyze and use social data to affect change

  • Position hours are Monday-Friday, 10am to 6pm, with additional hours as needed. Only qualified candidates will be contacted. Absolutely no calls or walk-ins, please.

How to Apply

Please submit your resume, cover letter, and three (3) professional references through our careers page to apply.

The Gallery is firmly committed to equal employment opportunities in all facets of its operations. The Gallery makes decisions concerning hiring and terms and conditions of employment without regard to any characteristic protected by applicable law.

Posted on October 28