Channel Leadership

• Set vision for and lead best-in-class content and strategy in all key social channels for David Zwirner and David Zwirner Books to drive awareness, traffic, and engagement both online and off

• Develop and execute campaigns and related content across all social channels (both paid and organic) in partnership with Creative, Marketing, Online Sales & Digital Editorial teams

• Develop campaigns, tactics, content, partnerships, and tools that help achieve Brand, Marketing, and Sales objectives

• Determine the best practices and campaign rollout for social aspects of the Marketing X-Channel Global Calendar

• Direct and manage analytics and performance tracking; report on relevant KPIs to key stakeholders

• Provide strategic guidance and actionable ideas to serve all our digital audiences; increasing engagement, page views, sales and unique visitors/month

Execution and Management

• Manage in-house social media experts and external contributors; partner with Research, Creative, Marketing and Online Sales peers to execute vision and content strategies

• Lead the end-to-end production, creation and sourcing of content for all social brand channels including photography, video, and text

• Ensure all content strategies are timely, thoughtful, and goal-aligned and that all posts are accurate, punctual, on budget and on brand

• Forecast, track, and actualize budgets for tools, partnership and creative / content related to organic social channels

• Continually drive creative experimentation, storytelling innovation and new customer experiences

• Identify art, design, community and influencer trends and insights to inform the creation of content that will engage at scale

• BA or Masters degree in Art History or Communications preferred

• 5-7+ years experience working in social media in a related field

• Highly creative - ability to create simple but compelling content (videos, images & words)

• Project and team management - can handle multiple projects and deadlines concurrently, motivating and organizing a team of direct reports and peers on creative campaigns

• Extremely passionate and knowledgeable about contemporary art

• Excellent communication, collaboration, and planning skills with meticulous attention to detail

• Passion, energy, and enthusiasm for social media. Detailed knowledge and expertise around all social platforms with significant contacts at all major platforms

• A passion for working in a fast-paced environment with high level of teamwork

• Deep ability to collect, analyze and use social data to affect change

• Position hours are Monday-Friday, 10am to 6pm, with additional hours as needed. Only qualified candidates will be contacted. Absolutely no calls or walk-ins, please.