• Manage a cross-platform social media calendar and establish a social roadmap with near- and long-term KPIs for each channel

• Lead the dissemination of weekly, monthly, and quarterly reporting on KPIs, including engagement, follower growth, traffic, and top performing posts

• Manage organic and paid social media budgets, partnering with paid media agency on social strategies that correspond with data to maximize performance

• Identify opportunities to amplify marketing assets (including editorial, videos, audio, photography, and animation) and recommend additional bespoke social content for optimal performance on each channel

• Act as creative director for social content, guiding the evolution of our social voice to deepen its impact with our audience and ensuring quality of daily posting

• Regularly review the competitive landscape and proactively engage social listening to identify and respond to trending content, conversations, topics, and news

• Thoughtfully advise on leveraging new platforms and capabilities (Twitter Spaces, Clubhouse, Telegram, etc.)

• Collaborate with Marketing, Press, and Creative teams to ensure the brand image and values are authentically communicated

• Identify, vet and direct the coordination of social media collaborator/influencer/partnerships, inviting diverse perspectives to contribute to our campaigns

• Liaise with channel owners for department- and region-specific accounts to identify opportunities for brand alignment, ensuring our global social channels are united

• Oversee all aspects of community management, including maintaining best practices, responding to comments and DMs, and liaising with Client Services as needed

• Communicate social media strategies to regional representatives, empowering them with tools to execute properly in their regions

• Assist in training teams across the organization on social media best practices, turning Phillips employees into Phillips advocates

Solid understanding of the auction industry; experience in the arts and culture sector, design, museums or galleries a plus

• Strong creative skills: an eye for design, a sharp writer and editor, proficient in photography, videography and animation a plus

• Proven ability to use data and metrics to develop strategies

• Knowledge of social publishing and analytics platforms (Curalate, Dash Hudson, Sprinklr, Opal, etc.)

• Excellent verbal and written communication skills; ability to communicate professionally with a wide variety of people across the globe

• Desire to work collaboratively and creatively to build consensus and work effectively

• Bachelor’s degree in Marketing, Communications, or related field

• 4+ years of experience representing a global brand in a social media-specific role

• Work is primarily undertaken remotely and in our New York office at 432 Park Avenue

• Travel is occasionally required