• Develops and executes social media campaigns and posts that align with the museum’s broader strategic goals, brand identity, audience engagement efforts, and signature intellectual style.

• Manages a social media calendar and production schedule that balances multiple projects, deadlines, and timelines.

• Analyzes campaign performance and recommends adjusting strategy for pragmatism, sustainability, and responsiveness to audience needs and interests.

• Serves as The Wolfsonian’s social voice and manages social media engagement, including fielding questions from the public, responding to comments quickly, and flagging concerns/abuse with relevant staff or via platforms as appropriate.

• Investigates and shapes content ideas in collaboration with other departments.

• Follows industry trends and strategies employed by similar institutions (or beyond).

• Identifies stories within The Wolfsonian and its collection that have clear audiences in mind and suit platform-specific social engagement strategies.

• Creates regular reports on user engagement across social media channels.

• Oversees social media advertising and promotes posts to reach target audiences.

• Connects with online communities to broaden institutional reach and impact.

• Liaises with Strategic Communications, Government and External Affairs (SCGEA) at FIU, third-party agencies, and partner organizations on all matters relating to social media.

• Monitors online reviews on Google, Yelp, and TripAdvisor.

• Performs other marketing and communications duties as assigned or as directed. The omission of specific duties does not preclude the supervisor from assigning duties logically related to the position.

Minimum Qualifications

• Bachelor’s degree in Journalism, Communications, Public Relations, Marketing or related field and three (3) years of experience working with social media in a communications, marketing, or public relations setting.

• Proficient in videography, photography, audio recording, and editing of all categories.

Desired Qualifications

• Experience with social media content development, platforms, analytics, and reporting.

• Knowledge of current trends and best practices for social media.

• Bilingual (English/Spanish) preferred.

• Experience in online community building for cultural organizations.

• Experience steering social media strategy.

• Experience with Adobe Creative Suite, photography, and/or videography a plus.

• Knowledge of industry discussions surrounding fair use and institutional risk and responsibility.