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This job is a great opportunity for an experienced web content manager with skills in user-centered design, web interaction design, web accessibility, and SEO. Daily work will focus on a unique array of fast-moving projects with high public visibility in service to a dynamic and growing museum that is dedicated to welcoming all. You will be responsible for maintaining our web content development and media management standards across all digital media resources, including our websites (Crystal Bridges: https://crystalbridges.org/ ; The Momentary https://themomentary.org/), ticketing site (https://tickets.crystalbridges-themomentary.org/events), in-gallery digital interactives, mobile applications, audio tours, digital signage, and other forms of electronic communications. The Web Content and Digital Media Specialist will manage multiple websites on a daily basis, designing new pages, redesigning older content, and ensuring content is published in a timely way and that the user experience is positive. You will coordinate a diverse group of content stakeholders, writers, editors, and media producers.
This position reports to and works with the Digital Media Director who sets project and task priorities. You work alongside in-house graphic designers to ensure consistency between the websites and related brand materials. You’ll be a part of a highly-collaborative, energetic, upbeat Communications team, committed to advancing the museum and the contemporary arts venue as causes for social good and a positive force for cultural development.
Responsibilities
Principal Responsibilities (Essential Functions): Web Content and Digital Media Specialist
Web page design wireframes and prototypes
Coordinate with Digital Media, graphics designers, copywriters, and content stakeholders to proofread content and create/manage digital media assets (images, video, audio)
Manage information architecture and site navigation for all websites
Coordinate with Communications division project managers to define and schedule work
Adhere to the brand standards of the organization and the creative direction set by the Communications and Digital Media teams
Develop responsive mobile-first web page designs and test across browsers, platforms, and screen sizes/orientations
Collaborate with stakeholders to review and revise plans for digital communications including websites, social media, and in-gallery content
Establish and promote user interface and user experience guidelines, best practices, and standards
Perform content audits, keeping track of outdated/expired content
Set and maintain SEO standards and practice
Establish and maintain accessibility practices for all digital properties in coordination with digital content and experience stakeholders
Analyze and report site use metrics for stakeholders using Google Analytics, Tag Manager
Collaborate with the museum’s digital marketing vendors in reporting
Other duties as assigned
Requirements
Education, Training, and Traits:
Demonstrable skills with a strong portfolio of professional work
Experience with WordPress or similar template-based web content management system of equivalent sophistication
Proven ability to drive complex content development and publication efforts involving multiple stakeholders (including external vendors) to successful and timely conclusions
Proficiency in web interaction and web page design demonstrating a mobile-first approach
Proficiency with website design tools such as wireframing and interaction design applications (e.g., Sketch or Balsamiq) and photo editors (e.g., Photoshop). Experience with Adobe Illustrator, Adobe Premiere, Adobe AfterEffects is a plus
Proficiency in HTML and CSS. Experience with Javascript, SASS, JADE, or other preprocessors is a plus
Experience creating wireframes, storyboards, user flows, process flows, and sitemaps
Experience developing and redesigning website information architectures and site navigation
Experience with one or more forms of formal project management methods (e.g., WBS, Kanban) and tools (e.g., SmartSheets, MS Project)
Comfortable working closely with and taking feedback from graphic design and web development team members
Excellent visual design skills with an exceptional eye for detail
Up-to-date with the latest Web design and digital content management trends, techniques, and technologies
Demonstrably sound judgment and effective interpersonal skills
Work Experience:
Minimum three (3) years work experience in web information and page design and web content management preferred
Work as part of a mid-to-large-sized creative team preferred
Work on a major website redesign and content migration preferred
Certification in web content management, user experience design, or any related skills is a plus
A BA or Master’s degree in a related field is a plus
Experience with Digital Asset Management systems is a plus
Experience managing digital content for performing arts and/or cultural heritage organizations is a plus
Skills and Abilities:
Ability to understand and maintain the highest levels of confidentiality and discretion
Highest ethics as they relate to all aspects of museum practices
Belief in the museum as a cause for social good and a positive, dynamic force for cultural development
Physical Demands and Work Environment:
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical demands: In the work environments described below, position requires working at desk/workstation and utilizing a computer for prolonged periods of time as well as physical ability to attend to in-gallery equipment for content management and technical support activities.
Work Environment: Work will be performed in an office environment and in museum spaces as necessary. The noise level in the work environment is usually low to moderate.