Content Marketing Writer
California College of the Arts
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Content Marketing Writer
R507695
San Francisco
The Content Marketing Writer is a member of CCA’s Office of Marketing and Communications, an in-house strategic and creative team that proactively brings the college’s stories to a broad variety of audiences in support of CCA’s mission and its enrollment, reputational, and advancement goals. This role directly and critically supports our digital and content marketing strategy, and broadly supports the communications strategy for the division and the college.
Creative storyteller within brand standards
CCA seeks a versatile writer who centers creativity and community in their work. Equally aware of TikTok trends and the Chicago Manual of Style, this candidate voices different channels—websites, email, social media, and even zines—and adapts in tone and approach to engage people of all ages, especially Gen Z. The role creates messaging and marketing materials that communicate the CCA experience, drive enrollment goals, and increase brand awareness. Research and engagement with our community of artists, architects, designers, and writers are key to ensuring that the content marketing authentically captures the spirit of CCA.
Produce and publish
This role contributes to a wide variety of digital content platforms and incorporates SEO best practices in a seamless and conversational way. Under the guidance of the Senior Director of Content and Creative Strategy, you’ll research, write, and review content you produce, as well as that of others. Flexible and agile, you’ll manage multiple projects at once with competing timelines.
Student engagement and communication
The Content Marketing Writer partners closely with Enrollment Services to articulate key messages to prospective student audiences across the application process. You have a solid understanding of the recruitment cycle, from prospect to applicant to matriculated student, and your work will speak to these audiences, whether in a homepage headline, email stream, or virtual tour.
For a complete description & to apply, visit https://apptrkr.com/3572206
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Responsibilities
MAIN RESPONSIBILITIES:
Copywriting - 60%
Working within CCA’s Editorial Style and Brand Guidelines, produce written work for CCA’s external marketing website, cca.edu, with a focus on academic pages, evergreen content, and homepage headlines
In collaboration with Writer and Editor, distill complex concepts, ideas, and research into accessible, engaging copy that adheres to brand voice
Write headlines for multi-channel advertising campaigns (print, social, digital)
Contribute to enrollment campaign materials, including the virtual tour and email streams
Contribute to social media editorial calendar in partnership with Social Media Manager
Ideation and planning - 15%
Actively brainstorm and propose new ideas for CCA’s Digital Content Team
Intake new digital projects with stakeholders and colleagues to determine messaging, audience, and goals as outlined in a strategic creative brief
Research and relationship building - 15%
Collaborate closely with Communications team, especially Writer and Editor, to ensure alignment with institutional brand, voice, and messaging priorities
Conduct supplemental research to inform content development
Work across the institution to align content with institutional goals, mission, and brand
Follow digital trends and tactics, from social media to higher-education forums
Connect with students, faculty, and alumni to help tell their stories and represent their work in thoughtful, engaging ways
Project management - 10%
Schedule and manage production schedules for content in development
Ability to multitask and manage time efficiently
MINIMUM QUALIFICATIONS:
1-3 years experience with writing, preferably in an academic, cultural, or nonprofit setting
Bachelor’s degree in journalism, English, creative writing, communications, or other relevant discipline
Exceptional writing skills and attention to detail
Experience following brand and editorial style guidelines
Digital content marketing and SEO experience
Prior experience in high education with samples of audience-specific writing for prospective, applicant, and matriculating student audiences
Please note that in an effort to keep the CCA community safe, the College requires all staff, faculty, and students who are on campus to be fully vaccinated, including to have received a booster shot (if eligible). The job responsibilities of this position will require time regularly spent on campus, and therefore the incumbent will be asked to follow the CCA vaccination requirement, unless an exemption is approved. Please reach out to mailto:hr@cca.edu with any questions.
Requirements
1-3 years experience with writing, preferably in an academic, cultural, or nonprofit setting
Bachelor’s degree in journalism, English, creative writing, communications, or other relevant discipline
Exceptional writing skills and attention to detail
Experience following brand and editorial style guidelines
Digital content marketing and SEO experience
Prior experience in high education with samples of audience-specific writing for prospective, applicant, and matriculating student audiences
Please note that in an effort to keep the CCA community safe, the College requires all staff, faculty, and students who are on campus to be fully vaccinated, including to have received a booster shot (if eligible). The job responsibilities of this position will require time regularly spent on campus, and therefore the incumbent will be asked to follow the CCA vaccination requirement, unless an exemption is approved. Please reach out to mailto:hr@cca.edu with any questions.