The first job of a copywriter is to have ideas, to see the world in a new way, and to share that unique vision with consumers through writing that they immediately understand. The copywriter will be the trusted consultant on matters of language and must be able to devise original, strategically sound and persuasive copy that is in line with client-approved direction, working with art resources where appropriate. The copywriter demonstrates a wide breadth of abilities from long form to headlines to calls-to-action to brand manifestos, has excellent grammar and spelling skills, and is able to respond positively to feedback from the client and re-draft copy to meet their comments, while retaining the impact of the copy.
Attends briefing sessions and discusses brand, selling strategy and purpose of the brief with the appropriate members of the brand/project management teams
Helps present layouts and storyboards to Creative Director for approval
Stays abreast of trends, talent, competitive advertising and target mindset
Contributes to new business pitches
Where necessary, challenges preconceptions and proposes alternative approaches or solutions that more effectively achieve the objectives identified in the brief
Works with an Art Director, Creative Director or alone, if necessary, to create appropriate concepts
Can tell compelling stories
On approval of concept by account team and client, prepares full copy documents
Provides writing support and expertise on a wide variety of media
Expresses thorough understanding of client’s business as well as their competitor’s
Manages own time and output in line with deadline and budgetary requirements of the job
Brainstorms and develops creative concepts that are on strategy
Presents work internally to creative and account teams
Shadows senior-level creatives as they present work to clients
Collaborates with account, social media, UX and editing teams
2-4 years of experience within digital marketing or a comparable industry
Portfolio is required to demonstrate creative skills
Demonstrated judgment and imagination for the creation of an advertisement
Experience with online content (websites, email, banner ads, social media, etc.)
Experience with print pieces is a plus
Experience in emerging platforms
Motivated, self-starter with an action orientated and can-do attitude
Capable of juggling multiple projects, sticking to deadlines and ensuring high-quality error-free output
AT MRM, RELATIONSHIP IS OUR MIDDLE NAME.
MRM//McCann is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to nurture, encourage and sustain strong relationships between brands and their customers – in turn, creating meaningful experiences for people, while driving business results.
We employ the most innovative talent in the industry to digitally drive the transformation of our clients’ businesses and provide creative solutions to help brands grow meaningful relationships with people.
Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world?
If so, you will thrive in our culture based on the Important Things We Believe (I.T.W.B.s):
Ideas power everything
We’re Better Together
We’ll figure it out
Complexity can be managed
It only counts if we deliver
Technology is magic
Apply with resume in the application link below.
If you require reasonable accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below:
a) Dedicated Fax - 917-661-6310
b) Dedicated E-mail – Careers@mwgdetroit.com
c) US Mail – ATTN: Human Resources, 360 W. Maple Birmingham, MI 48009
d) Dedicated Phone – 248-203-8000
NOTE: Disability accommodation requests only.