Copywriter

MRM Agency

The first job of a copywriter is to have ideas, to see the world in a new way, and to share that unique vision with consumers through writing that they immediately understand. The copywriter will be the trusted consultant on matters of language and must be able to devise original, strategically sound and persuasive copy that is in line with client-approved direction, working with art resources where appropriate. The copywriter demonstrates a wide breadth of abilities from long form to headlines to calls-to-action to brand manifestos, has excellent grammar and spelling skills, and is able to respond positively to feedback from the client and re-draft copy to meet their comments, while retaining the impact of the copy.

Responsibilities
  • Attends briefing sessions and discusses brand, selling strategy and purpose of the brief with the appropriate members of the brand/project management teams

  • Helps present layouts and storyboards to Creative Director for approval

  • Stays abreast of trends, talent, competitive advertising and target mindset

  • Contributes to new business pitches

  • Where necessary, challenges preconceptions and proposes alternative approaches or solutions that more effectively achieve the objectives identified in the brief

  • Works with an Art Director, Creative Director or alone, if necessary, to create appropriate concepts

  • Can tell compelling stories

  • On approval of concept by account team and client, prepares full copy documents

  • Provides writing support and expertise on a wide variety of media

  • Expresses thorough understanding of client’s business as well as their competitor’s

  • Manages own time and output in line with deadline and budgetary requirements of the job

  • Brainstorms and develops creative concepts that are on strategy

  • Presents work internally to creative and account teams

  • Shadows senior-level creatives as they present work to clients

  • Collaborates with account, social media, UX and editing teams

Requirements
  • 2-4 years of experience within digital marketing or a comparable industry

  • Portfolio is required to demonstrate creative skills

  • Demonstrated judgment and imagination for the creation of an advertisement

  • Experience with online content (websites, email, banner ads, social media, etc.)

  • Experience with print pieces is a plus

  • Experience in emerging platforms

  • Motivated, self-starter with an action orientated and can-do attitude

  • Capable of juggling multiple projects, sticking to deadlines and ensuring high-quality error-free output

AT MRM, RELATIONSHIP IS OUR MIDDLE NAME.

MRM//McCann is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to nurture, encourage and sustain strong relationships between brands and their customers – in turn, creating meaningful experiences for people, while driving business results.

We employ the most innovative talent in the industry to digitally drive the transformation of our clients’ businesses and provide creative solutions to help brands grow meaningful relationships with people.

Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world?

If so, you will thrive in our culture based on the Important Things We Believe (I.T.W.B.s):

  • Ideas power everything

  • We’re Better Together

  • We’ll figure it out

  • Complexity can be managed

  • It only counts if we deliver

  • Technology is magic

How to Apply

Apply with resume in the application link below.

If you require reasonable accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below:

a) Dedicated Fax - 917-661-6310

b) Dedicated E-mail – Careers@mwgdetroit.com

c) US Mail – ATTN: Human Resources, 360 W. Maple Birmingham, MI 48009

d) Dedicated Phone – 248-203-8000

NOTE: Disability accommodation requests only.

Apply
Posted on March 20