Marketing Manager

San Francisco Art Institute

Be part of San Francisco Art Institute’s important voice and lead our marketing team!

The Marketing Manager, under the supervision of the Vice President of Enrollment and Marketing, leads marketing efforts in support of student recruitment, advancement, public programs and brand awareness marketing for SFAI. The role provides the opportunity to participate in the development and implementation of strategic marketing and communication planning for SFAI and serves as the lead on all matters related to digital and social media. This role oversees the design and production of integrated marketing materials based on SFAI’s visual and brand identity. The Marketing Manager also prepares and manages the central marketing operations budget.

This position provides an excellent opportunity for an enthusiastic professional who is looking to build their marketing communications portfolio and pursue a career in higher education, web communications, digital marketing and related areas.

Responsibilities
  • Develop and execute on the marketing vision and strategy to meet institutional goals, including new student enrollment and fundraising

  • Oversee a variety of marketing projects and materials in digital and print format, web content and collateral

  • Track analytics and metrics related to the website and campaigns, including audience and growth to allow for data-driven improvements

  • Ensure accuracy, correct branding, design standards, and consistency across the website and entirety of SFAI’s collateral and communications

  • Maintain content management system and related databases

  • Develop content, implement and manage social media and digital communications in collaboration with the Admissions team in support of recruitment communication strategy

  • Provide data on social media performance and recommend improvements on an ongoing basis. Monitor SFAI’s reputation online, including website maintenance and updates, and coordinating social media outreach

  • Responsible for effectively managing the marketing budget and monitoring project timelines to ensure all initiatives are accomplished on time

Requirements
  • Bachelor’s degree in communications, marketing, or related, and;

  • Three (3) years marketing experience, or an equivalent combination of education and experience.

  • Strong interpersonal, written, and verbal communication skills

  • Exemplary editing skills

  • Demonstrated ability to create engaging, informative, and SEO-optimized news stories, captions, web teases, and headlines

  • Proficient computer skills including web graphics, database development, Google Analytics, Hootsuite or similar

  • Ability to work as part of a team and to adapt to a rapidly changing environment

  • Ability to handle multiple priorities

  • Excellent ability to interact within a diverse environment with a high degree of cultural competency and collegiality

  • Demonstrated ability to successfully supervise the work of others

  • Experience in or knowledge of an arts environment a plus