Marketing Associate

Letterform Archive

Do you love good design?

Do you believe the world needs a little more inspiration these days?

Would you like to help make this happen?

Letterform Archive seeks a talented marketer with strong project management skills to connect our community with our mission by increasing awareness of — and participation in — Archive programs.

Reporting to the Director of Development & Operations, the Marketing Associate will collaborate with all teams at the Archive to plan and implement coordinated marketing initiatives org-wide.

Responsibilities
  • Identify and define marketing needs for all programs in collaboration with the relevant teams, including: Development, Collections, Curatorial, Editorial, Education, Events, Publishing, and Retail.

Collaborate with the Director of Development & Operations and the Executive Director to develop the Archive’s strategic marketing plan.

  • Plan and implement coordinated marketing initiatives org-wide.

  • Maintain an org-wide marketing calendar to ensure each program or initiative is properly promoted and to prevent campaigns from competing for public attention.

  • Collaborate with the Editorial team to segment and target our audience, manage the editorial calendar (including organic social media), and plan and produce newsletters.

  • Work with the Designer and Social Media Associate to create and maintain a robust library of marketing, PR, and advertising assets.

  • Plan, target, and purchase social, web, and print advertising; collaborate with Editorial team to develop advertising creative.

  • Identify publicity opportunities and work with the Archive’s PR firm to secure coverage; respond to press requests in collaboration with the Editorial team.

  • Manage marketing projects for Kickstarter campaigns in collaboration with the Publishing team.

  • Collaborate with all teams to collect stories and statistics about the Archive’s impact.

  • Host introductory and research visits for individuals and groups: present on materials and publicize Archive programs, services and merchandise.

  • Be prepared to share the ways guests can have an impact on the sustainability of the Archive through time, money, or evangelism.

  • Assist at events as needed.

Requirements
  • Physical Requirements: The Marketing Associate will regularly be required to perform desk-based computer tasks, including reading a computer screen for long periods of time, typing, and making phone calls. She/he/they may less frequently be required to move items weighing up to 30 pounds and maneuver a fully-loaded book truck weighing up to 50 pounds. The Archive will provide reasonable accommodations to an employee with a disability who requires accommodations to perform the essential functions of her/his/their job.

Qualifications

  • 4+ years of experience in marketing, especially in nonprofit communications

  • Experience in planning, creative, and targeting for social, web, and print advertising

  • Bachelor’s degree or equivalent work experience, including significant marketing coursework and/or equivalent experience

  • Strong project management experience

  • Passion for or expertise in an area of specialization appropriate to our collections (e.g., type, graphic design, book history, etc.)

  • Excellent written and oral communication skills

  • Exceptional organizational and time management skills

  • Detail oriented

  • Tech-savvy: experience using G Suite, macOS, and project or task management software

Ideal Characteristics

  • Team player and willing collaborator

  • Proactive and willing to tackle a variety of projects, including new challenges

  • Flexibility and comfort in a rapidly changing environment

  • Friendly, welcoming, patient, and customer service-oriented

  • Curious and eager to learn

How to Apply

Please apply by submitting a résumé and cover letter explaining your interest in this position at letterformarchive.org/careers by Friday, December 6, 2019.

Letterform Archive offers a competitive benefits package including:

Medical, dental, and vision insurance

Three weeks of Paid Time Off each year

10 paid holidays each year

Sick leave

401(k) retirement plan

Pre-tax commuter benefit

Annual professional development budget

Free access to Archive workshops

Complimentary Archive membership

Apply
Posted on November 15