Essential Duties and Responsibilities

• Create overall outreach strategy for social media accounts: Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, TikTok, WeChat, Weibo, Youku

• Compose social media and web campaigns to promote admissions deadlines, academic programs and other school updates

• Update the school’s main website using content management system; assess content needs with department heads and academic program coordinators and serve as main web editor and publisher

• Collect image and video content and maintain database for Communications department content distribution

• Create, maintain and optimize campaigns in Google AdWords and paid social platforms

• Implement editorial calendar for social media platforms

• Collaborate with Art Director to ensure consistent brand identity across all social media accounts and main website

• Strategize and oversee the planning and production of compelling video, digital and multimedia assets for social media platforms within prescribed deadlines and met within Institute brand guidelines

• Create bi-annual social media strategy presentations and pitches to the Communications Director, Institute Director and Program Chairs

• Analyze traffic across all social media accounts and report campaign metrics within prescribed deadlines

• Maintain ADA compliance across all social platforms

• Consistently ensure that the Institute’s Diversity, Equity, and Inclusion policies are reflected in all social media content and strategy

• Engage with the social media community and respond to comments, requests, and customer queries in a timely manner

• Identify and engage with influencers to increase outreach and brand awareness

• Cover school events for social media including but not limited to public programs, thesis weekends, graduation, annual gala, and student-led events

• Identify and manage contractors or agencies to produce social content as needed

• Supervise student-worker content creators

• Ensure goals are being met within budget

• Other duties as assigned

Qualifications

• Bachelor’s degree in communications, journalism or related field

• Minimum 3 years of experience in communication & marketing with emphasis on social media

• Demonstrated competence in all areas of social content production and coordination

• Strong, demonstrated knowledge of storytelling techniques and narrative design and experience creating and providing editorial and visual input on social content, including marketing and social media products

• Familiarity with web content management systems with work experience as a web editor a plus

• Experience in digital delivery and user engagement on multiple social platforms, including managing multiple projects in a fast-paced environment

• Demonstrated understanding of producing clear, credible, relevant and impactful content

• Able to work under tight deadlines with a variety of constituents to reach well-defined goals

• Ability to initiate activities independently and organize, prioritize and complete work in a timely manner amidst competing deadlines and requests

• Strong, demonstrated knowledge of analytics tools and ability to successfully utilize them to measure user engagement on multiple platforms, set benchmarks and meet goals

• Thorough understanding of social media trends and strategies with a proven track record of increasing social media presence

• Ability to resolve problems in an effective, diplomatic manner

• Skilled in interacting with persons of various social, cultural, economic, and educational backgrounds

• Ability to work collaboratively with fellow employees to achieve department goals and objectives

• Values working collaboratively in a small tight-knit team of creative professionals

• Ability to establish and maintain cooperative working relationships with people at all levels of the Institute, including but not limited to students, faculty, staff, invited guests, vendors, consultants, donors, etc.

• Knowledge of architecture and design a plus

• Photography experience a plus

• Experience with Premiere (or similar editing programs) a plus

• Excellent verbal and written communication skills

• Ability to work certain evenings

COVID-19 Campus Exposure Prevention Policy:

SCI-Arc is committed to providing a comprehensive education to new and returning students in a safe environment. The SCI-Arc campus is only accessible to students, staff and faculty that are fully vaccinated. Fully vaccinated is defined as two weeks after the second dose in a two-dose vaccine or two weeks after one dose in a single dose vaccine.

We offer a great benefits package with medical, dental, vision, 401(k), paid time off, and parental leave.